Are you on the ‘Gram? (That’s Instagram for those not in the know)
Or…
Are you on the Tok?
For those that don’t know – “the Tok” is short for Tiktok – a social media site that allows users to view and make videos that can be both informative AND entertaining.
TikTok has become the king short-form video…
But that world is on the brink of upheaval as a new legal ruling threatens to upend the industry.
A federal appeals court has upheld a law that could force the Tok to either change ownership or face an outright ban across the US – and the stakes are enormous…
TikTok has become a cultural phenomenon – drawing millions of users, advertisers and content creators into its orbit.
However, If the law holds – the fallout could ripple across the tech landscape – leaving ONE company perfectly poised to swoop in and reap the rewards.
Let’s get into this juicy story…
The ruling that targets TikTok (which is owned by China-based ByteDance) stems from concerns over national security.
The law doesn’t ban TikTok outright but blocks major app distributors like Apple (AAPL) and Google (GOOGL) from hosting it unless ByteDance divests its ownership.
The American government fears ByteDance’s ties to the Chinese government could allow Beijing to surveil American users or spread propaganda through the platform…
TikTok denies these accusations, – and no direct evidence has been presented – but that hasn’t stopped Congress from pushing forward.
ByteDance plans to appeal to the Supreme Court – leaving TikTok’s 170 million American users, its massive community of creators and the brands that rely on it for advertising – stuck in limbo.
And you know who’s waiting in the wings?
Meta (META).
Yup! Mark Zuckerberg, is sitting pretty as TikTok’s biggest rival – Meta has been perfecting Reels – its own short-form video feature.
Reels was designed to mimic TikTok’s addictive feed – and thanks to AI-powered recommendations – it’s working…
By Meta’s Q1 2023 earnings call – Zuckerberg revealed that Reels already accounts for 50% of user time on Instagram – And in Q3, CFO Susan Li noted that 60% of Reels recommendations are original content – which is how they get people HOOKED.
With TikTok creators potentially losing their platform – many are likely to migrate to Reels…
Which means they’ll be taking their followers and advertisers with them.
That influx could significantly boost Meta’s revenue – though the company hasn’t disclosed how much Reels currently contributes to its bottom line.
It’s enough to keep investors optimistic – as Meta’s shares rose 2% after the recent ruling.
Meta isn’t the only player poised to benefit…
YouTube Shorts (owned by Google) could also capitalize on TikTok’s potential demise…
Like Reels, Shorts offers creators and advertisers a familiar format for short-form video – and it’s backed by YouTube’s massive ecosystem.
Both platforms stand to attract displaced users – which means more ad dollars flowing into their coffers.
Still, the battle isn’t over…
ByteDance’s Supreme Court appeal could delay or even overturn the law, and political dynamics add another wildcard.
While national security concerns have driven bipartisan support for a TikTok ban – the issue has become tangled with broader US-China relations.
Even President-elect Trump – who initially pushed for TikTok’s ban – has softened his stance recently, leaving room for unexpected outcomes.
Regardless of what happens – it can have a huge impact on the market…
And knowing when and where to strike is VITAL if you want a chance to profit.
That’s why I’m urging you to become a member of GorillaTrades today…
We’ll be able to help you figure out whether any of these companies are actual profit plays – or lame ducks sitting in the water.
Our system doesn’t work on rumors or momentum…
It’s based on data – hard numbers – that let us know whether a stock is ready to unleash the hounds, or keep them in the kennel.
If you truly want to make money in the markets – knowing when to strike is even more important than where…
Which is why I’m urging you to become a member of GorillaTrades right now…
The Tiktok ban is supposed to happen in mid-January – you’ll want to be ready to make a move WAY before that happens.
However, I realize that some people would rather go it alone – and I respect that…
But if you want to make sure you’re going to start the new year off right – you’ll want to join today.
Either way, keep your eye on this unique situation in the social media world…
It could put a lot of money in your pocket.
“If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems.” – Mark Zuckerberg
